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Jeff Bradley is testing the waters — literally and figuratively — to see if he can begin bottling water from a well in a building he owns in downtown Morrison. While he doesn't have a name for …
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Jeff Bradley is testing the waters — literally and figuratively — to see if he can begin bottling water from a well in a building he owns in downtown Morrison.
While he doesn't have a name for his water, he hopes the historical photos he wants to put on the labels will help entice people who come through town to buy his water rather than 16-ounce bottles from national chains. But he's in no hurry, so it could be a while before the water-bottling operation is up and running.
Bradley asked the Morrison Town Board earlier this month for a special-use permit to bottle the water. The board has directed the town attorney to create the language to allow for the special use in town ordinances, and if approved, Bradley can apply.
“This would be a unique use, and it would be a good use,” Bradley told the Town Board on Jan. 6.
Bradley, whose family has lived here since the Civil War, owns the Café Prague and Morrison Joe building on Bear Creek Avenue in Morrison. When he was remodeling the building 20 years ago, he found an old well in the basement.
He approached the state to get permission to drill a replacement well, and he figures that was in 2002. Next, he went to state water court to get the stipulations to allow him to bottle the well water. That was in 2012.
If he gets the permit from the town, he hopes to start treating, bottling and selling the water as soon as this summer.
“I think it's clearly a good opportunity,” Bradley said. “Our marketing would be more of a historical nature of the town or my relatives. I have a really good picture of my grandmother graduating from high school in 1916. I think it will be a huge seller.”
He also has a photo of his grandfather, and he wants to find an artist to create a painting of kids sledding in Bergen Park in the early 1960s, something he did as a boy.
“I hope to make this happen,” Bradley said, “but there are a lot of steps to go through.”
He believes a business of this type is unusual for small towns, so it will help keep Morrison unique, and he hopes to get businesses along Bear Creek to sell his unnamed brand of water.
“I would like to see this to fruition,” he said, “and everybody drinks water.”
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