Tourist traffic is up about 20 percent in downtown Evergreen this summer, according to at least one store owner.
More customers may be coming to Evergreen to shop because they hear a “Downtown Evergreen” ad playing on KBCO radio (97.3 on the FM dial), according to Trish Wales, president of the Evergreen Downtown Business Association.
The 15-second ad plays during the 7-to-9-a.m. morning commute. It’s airing for a second summer after a successful run last summer and over the Christmas holidays, Wales said.
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