Since the Lariat Loop was founded in 1914, people have had the same vision: creating business and real estate opportunities in those hills, said John Condor, Lariat Loop board member.
One of the primary goals for the organization this year is increasing marketing efforts along the 40-mile circuit, Condor said at the Lariat Loop annual meeting Monday morning.
A key upcoming project is placing an interpretive shelter at the Wooly Mammoth Parking Lot on U.S. 40, said board member Joe Tempel.
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