Evergreen focus group explores marketing strategies

Developing a common “language” that speaks to residents and visitors surfaced as a possible strategy for promoting Evergreen during the Feb. 13 meeting of a community focus group.

“There’s a lack of common jargon,” said Ron Issacson, an Evergreen art developer and entrepreneur. “When I’m talking to people, the disconnect comes in.”

Issacson suggested developing a “cheat sheet” highlighting positive aspects of the community.

“This is how you can talk about Evergreen,” he said. 

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