After going through the process of publishing a first book about intuition with an established company, Evergreen author Anne Salisbury and her husband, Greg Meyerhoff, decided to create their own enterprise for the second one.
“It used to be that there was no choice. You were at the mercy of publishing companies. … That’s the way it was done,” said Meyerhoff. “You didn’t have the technology you have today.”
Bob Sztukowski, another Evergreen writer, said he made a similar choice in creating and marketing his book on job interviewing.
“A publisher can’t meet my needs,” he said. “I’m hard-pressed to see the advantage of going to a publisher. … The difference between me and Random House is nothing.”
“Having a virtual company is not new,” added Sztukowski.
Salisbury, Meyerhoff and Sztukowski said that creating their own publishing companies allowed them to have control of their work — a scenario they said was not possible with a traditional publisher.
While initially working with a book editor associated with an established publishing company, Sztukowski said the first set of edits was in the 4,000-word range.
Sztukowski also said there was a cost savings in publishing his book through the company he created, Syntesa Publishing. His book, titled “Strategic Interviewing, costs only $2.63 per book to print — an amount that results in a gross profit margin of 80 percent, he said.
Salisbury and Meyerhoff said the cost of printing their new book, “The Path of Intuition,” may be comparable to going through a traditional company.
“If you do it well, it’s probably more expensive,” Salisbury remarked. “To do quality, the cost can be substantial.”
Meyerhoff explained that the book he and Salisbury produced is printed on demand, rather than in bulk quantities.
However, the advantage for the couple was being able to select editors and a press for the publication, which they are marketing through their company, Lively Spirit Inc.
“When you keep your book, you can hire the editors you like,” said Salisbury. “We knew how to edit it better ourselves and how to pick an editor for our genre.”
Sztukowski — who wrote his book during time when he wasn’t working at his job as a distributor of veterinary supplies — said he wanted to produce a quality product that would be financially successful.
“I am a capitalist,” he said. “For me, the money and the product tie together … I want to deliver a good product.”
In addition to his book, Sztukowski has created CDs and a workbook as additional products to help people develop interviewing skills.
All three authors said they used the talents of editors and graphic designers and chose a press to print their books, which they say can be marketed at independently owned bookstores such as HearthFire in Bergen Park.
“They can look at our book and decide to carry it,” said Salisbury.
Sztukowski is planning to offer webinars and use other marketing techniques such as speaking engagements to market his book.
Salisbury and Meyerhoff are offering workshops on the intuitive process described in their book, which they say is an essential tool for their clients.
Looking inside the books
“The Path of Intuition,” written and produced by Salisbury and Meyerhoff, is subtitled “Your Guidebook for Life’s Journey.”
The book explains Salisbury’s own journey into the intuitive process, which began in her childhood. A clairvoyant seer with doctoral degrees in psychology and theology, Salisbury has been involved in meditation, hypnotherapy and intuitive skills development since the 1970s.
In the introduction to the book, the couple explain intuition as the “access to the oneness we call God, or Source — the Source of All That Is” through meditation and channeled wisdom.
“We can make choices with the support and clarity of intuition, or we can shut it down and travel alone,” the book states while explaining the process.
“The Path of Intuition” describes how people can develop the ability to make better decisions through the process.
“Sit quietly, let your body become still, and meditate to calm your mind,” is the advice offered in Chapter 16. “As you sit quietly, loving yourself, believe that you have the ability to access the Source.”
The cover of "Strategic Interviewing," with the kicker "How to win the job you want in a hungry world," depicts a small and large fish going after a single piece of food.
Inside Sztukowski's book is detailed advice about how job interviewees should present themselves and questions they can anticipate, which he says are guidelines rather than directives.
Practicing for an interview and sharpening skills are key points that he makes in the book.
Sztukowski also discusses how to find common ground with a potential employer during the interview and offers guidelines for asking effective questions about the position.
Sztukowski said he based information in his book on personal experiences both as a job seeker and manager who has conducted many interviews.
While helping college students at the University of Colorado, his alma mater, Sztukowski said he also became aware of their need for help.
"Interviews are now a little lab for me," he remarked.
Among his bottom-line advice in the book is: "Always be you and project your authentic presence, but realize that your presence has a range to it that can be modulated or adjusted so that it is not limited to just your default state."
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